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Cookie Policy

Updated 10.10.2024

 

At Utility Switching Experts (USE), we believe in being transparent about how we collect and use data. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use. By using our website, you agree to the use of cookies as described in this policy.

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1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. Cookies allow the website to recognize your device and store certain information about your preferences or past actions. This helps improve your experience by remembering your settings, logging you in automatically, or tracking how you interact with our website.

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2. Types of Cookies We Use

We use the following types of cookies on our website:

a. Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features such as page navigation and access to secure areas of the website. Without these cookies, the website cannot operate correctly.

  • Example: Authentication cookies to keep you logged in during your session.

b. Preference Cookies

Preference cookies allow us to remember information that changes the way the website behaves or looks, such as your preferred language or region.

  • Example: Language selection cookies.

c. Performance Cookies

Performance cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the website's performance and user experience.

  • Example: Analytics cookies that track how you use our website.

d. Marketing Cookies

Marketing cookies are used to track visitors across websites. They help us display ads that are relevant and engaging for you. These cookies may be set through our website by third-party advertising partners.

  • Example: Retargeting cookies that show you ads after you’ve visited our site.

e. Third-Party Cookies

We may also use cookies from third-party providers, such as analytics services like Google Analytics or advertising partners like Facebook Ads. These third-party cookies track users across different websites and are used to understand user behavior and provide targeted ads.

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3. How We Use Cookies

We use cookies for the following purposes:

  • To improve website functionality: Cookies help our website work efficiently and improve the user experience by remembering your preferences and previous visits.

  • To analyze website traffic: We use cookies to collect anonymous data about how visitors use our website, allowing us to optimize its performance.

  • To personalize content and ads: We use cookies to tailor advertising content and ensure that the ads you see are relevant to your interests.

  • To track conversions: Cookies help us track the success of our marketing campaigns and determine how users navigate through the site after interacting with ads.

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4. Your Cookie Choices

You can control and manage cookies in several ways. However, please be aware that disabling cookies may affect the functionality of the website, and some features may not work as intended.

a. Browser Settings

Most browsers allow you to control cookies through their settings. You can configure your browser to block or delete cookies, as well as to notify you when cookies are being set. To manage cookies, follow the instructions provided by your browser:

  • Google Chrome: [Link to instructions]

  • Mozilla Firefox: [Link to instructions]

  • Safari: [Link to instructions]

  • Microsoft Edge: [Link to instructions]

b. Opt-Out Tools

You can opt out of third-party cookies used for advertising purposes by visiting the following websites:

c. Cookie Consent Banners

When you visit our website for the first time, we will display a cookie consent banner that allows you to accept or decline different categories of cookies (except for necessary cookies). Your preferences will be stored, and the banner will not appear again unless you clear your cookies or visit from a different device.

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5. Third-Party Analytics and Advertising

We use third-party analytics services, such as Google Analytics, to track and report on website traffic. Google Analytics uses cookies to collect anonymized data about how visitors use our website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on here: https://tools.google.com/dlpage/gaoptout.

We may also use third-party advertising services, such as Google Ads or Facebook Ads, to serve targeted advertisements. These services use cookies to display ads based on your previous visits to our website and your browsing behavior on other websites. You can opt out of interest-based advertising through the following:

6. Data Retention

The length of time a cookie stays on your device depends on its type:

  • Session cookies are temporary and will expire once you close your browser.

  • Persistent cookies remain on your device until they expire or are manually deleted. These cookies may store information such as login details or preferences for future visits.

We review the cookies we use periodically to ensure they comply with the latest privacy standards and data retention policies.

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7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate our website. Any updates will be posted on this page with the new effective date at the top. We recommend checking this page periodically to stay informed about our cookie practices.

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If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

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